Rap mogul Sean 'Diddy' Combs has quit social media after complaining about the amount of "buffooning" in today's hip-hop industry.
The Bad Boy Records founder aired his grievances in a lengthy video on Snapchat when he revealed he was fed up of young rappers and their skewed views about what makes good hip-hop, reported Contactmusic.
"It's too much buffoonery going on. The culture's getting killed... I'm in amazement by what's going on in the world... I can't believe this is what hip-hop has become..." he ranted.
He continued his outburst by urging music fans to research the roots of the genre and learn about what real rap really is.
"Netflix has this great documentary on hip-hop, the history of hip-hop," the 47-year-old said, referring to Hip-Hop Evolution.
"I know I think Steve Stoute (former music executive) did one, Fab Five (Freddy)... Just go to YouTube, man. Go to YouTube."
Diddy then declared he was embarking on a social media blackout.
"I'm staying off my social devices. It's too much and buffooning... I just love this hip hop culture and I'm scared the direction it's going in. I'm not scared, I'm concerned, because we have some of the most brilliant minds in the world (in this industry), but something has to change, we're going in the wrong direction..."
He has since deleted his Instagram page and deleted all previous posts on his Twitter page.
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