Seychelles islands witnessed a surge of 120 per cent in arrivals of Indian tourists during the first quarter of 2015 against the corresponding period last year.
The sharp rise in arrivals from India can be attributed to innovative marketing tactics, educating and handholding the travel trade and commencement of direct flights between the two nations, Seychelles Tourism Board said in a release issued here.
Visa-on-arrival facility in the tropical island was another key factor that boosted tourist arrivals from India, it added.
"This year has got off to a great start in terms of growth in tourists numbers from India. This increases our confidence in the India market. The country has responded really well to our efforts and we are committed to developing it into a key emerging source market," Seychelles Tourism Board CEO Sherin Naiken said.
Seychelles and India have improved connectivity with Air Seychelles operating direct flights of just around 4 hours from Mumbai while Emirates, Etihad and SriLankan connecting major Indian cities to the islands via Dubai, Abu Dhabi and Colombo.
"We have been very focused in our approach while promoting the destination targeting only the well-educated, well-travelled, high income customer segments. Traditionally, Seychelles has been considered as a honeymoon destination. But it offers much more to the modern traveller beyond just sun, sand and sea," Naiken said.
The island country, known for its exquisite beaches and picturesque beauty, is also aiming to become an ideal destination for families, small groups, nature and adventure lovers, bird watchers and wellness enthusiasts.
"With the commencement of direct flights from December 2014, Seychelles also is an ideal option for short-trip or long weekend holidays," Naiken added.
This year the Seychelles Tourism Board is exploring new segments to tap tourists, including diving, eco-tourism, destination wedding, small groups and families.
While Mumbai, New Delhi, Bangalore and Chennai will continue to be key markets, cash rich cities like Kolkata, Ahmedabad, Chandigarh, Nagpur, Raipur, Indore and Jaipur will also be tapped, he said.
