The actor, who attended the ceremony last year, will be leaving for London this weekend for the shooting where he will be joined by his family and children Aryan and Suhana.
"The rumours of Shah Rukh and his family being at IIFA has got many of his fans excited but this is to clarify to everyone that Shah Rukh is in London shooting for Yash Chopra," his representative said.
Katrina Kaif and Anushka Sharma will join the actor a few days later.
The film is a love story set in London and marks Chopra's return to the director's chair after eight years.
