Siemens Home Appliances today announced that it has tied up with Croma for the first time to open an exclusive shop-in-shop at their store in Mumbai.
"This is indeed a great first for both the brands. More and more customers today want to embrace innovative and advanced technologies in the kitchen segment and who would be a better partner than Croma in this step to meet the consumer demand for luxury appliances," Siemens Home Appliances Managing Director and CEO Gunjan Srivastava said in a statement.
This shop-in-shop will offer the brand's complete range of built-in and free standing appliances, which includes hobs and hoods, built-in ovens, built-in microwaves, washing machines, dryers, dishwashers and others.
"We are proud to collaborate with an impeccable luxury brand like Siemens Home Appliances. This shop-in-shop with its excellent and seamless design will benefit all our valued customers. As always, Croma keeps bringing in the latest in the market and this is yet another one," Infiniti Retail Managing Director and CEO Ajit Joshi said.
