Hyderabad-based digital and entertainment start-up SillyMonks, a YouTube multi channel network partner, announced today it has raised Rs three crore from HNI, Sreenivasa Reddy Musani, Chairman and Managing Director of Ektha Group.
The deal would help SillyMonks augment its market leadership and to introduce new digital media properties, the start-up said in a statement.
SillyMonks plans to launch six web series properties on its YouTube channel "SILLY TUBE", it was stated.
Mariana's neural network takes customer purchase data and
codifies individuals using semantic fingerprinting and up to 50,000 smart data points from internal, external, public and proprietary data sources. It has built hierarchical and pyramidal systems which categorize, sort, and prioritize data sets simultaneously yielding accurate, brain-like associations.
Commenting on the same, V Balakrishnan, Managing Partner of Exfinity Venture Partners, said, "B2B Marketing is much more complex than B2C marketing. Target audiences for B2B communications are amorphous, made up of groups of constantly changing individuals with different interests and motivations.
Mariana's neural network takes customer purchase data and then codifies individuals using semantic fingerprinting from internal, external public, and proprietary data sources. As these disparate data sets are aggregated and cleansed, it becomes possible to generate rich profiles on each individual user. Hyper-personalisation enabled by Mariana improves effectiveness of B2B marketing."
Exfinity focuses on nurturing technology-led product start-ups with early stage funding and mentoring with industry benchmark products such as Iqlect, Locus, Virtual Power systems, Mad Street Den in its portfolio. The fund was started with the idea of helping Indian technocrats build disruptive technology solutions for the global market.
"Exfinity places significant emphasis on disruptive technologies like AI. Mariana is a true blue AI company that solves 'top of the funnel' issue for marketers. The founding team is extremely accomplished and the use cases are well established in marketing.
