While critical of Dennis Rodman's trips to North Korea, incoming NBA commissioner Adam Silver says the former All-Star also helped raise awareness of leader Kim Jong Un's "repressive regime."
Rodman took a group of retired NBA players to the pariah state this month to play a game as a gift for Kim, a move criticised by some members of the US Congress, human rights groups and the NBA.
Rodman, the highest-profile American to meet Kim, has stressed he is not a statesman and is only seeking to build cultural ties between Pyongyang and Washington through basketball.
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Although Rodman has been accused of becoming a public relations tool for North Korea's government, Silver regards the publicity from the trips helping to shine a light on a country with a poor human rights record.
"As negative as that trip was in so many ways it also brought attention to a critical issue in North Korea that ... most Americans hadn't focused on at all in terms of a repressive regime," Silver said today in London ahead of a game between the Brooklyn Nets and the Atlanta Hawks.