Media mogul Simon Cowell is puffing vaporising cigarettes these days to curb his habit of smoking, said his fellow 'Britain's Got Talent' judge Amanda Holden.
Holden said Cowell, 53, has replaced his favourite wrinkle-inducing menthol cigarettes with electronic ones, reported Daily Mirror.
"Simon does not smoke any more. He has got a vaporising cigarette instead. He smokes air, or rather water. It's amazing," Holden said.
Cowell, who once admitted that he started smoking at the age of eight, had attempted to quit it twice before. In January last year, he also made a New Year resolution to stop smoking after his close friends and family begged him to kick the habit.