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Education technology company Simplilearn today announced acquisition of Silicon Valley-based digital marketing training firm Market Motive for $10 million.
With the acquisition of the Market Motive, Simplilearn, which already offers over 250 online courses across industries and functions, augments its offerings in digital marketing.
Bengaluru-based Simplilearn is also looking to leverage Market Motive's reach.
The company claims to have helped over 400,000 professionals so far in more than 150 countries amounting to an estimated $4 billion worth of pay through its training programmes, it said in a statement.
The acquisition will help Simplilearn further expand its presence in the US where it can offer solutions to working professionals and college graduates who are trying to advance in their careers.
The US-based Market Motive will continue to operate as an independent arm of Simplilearn with co-founder Michael Stebbins staying on as chief executive along with his entire team, the statement said.
He will also join Simplilearn as the chief innovation officer and work alongside the company's director of US operations, Prashant Parmar.
"The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment," Krishna Kumar, founder and Chief Executive Officer of Simplilearn said.
"Our focus continues to providing a wide range of short term certification-based courses that have a direct impact on the learners' career," he added.
Market Motive was co-founded in 2007 by Michael Stebbins, John Marshall and Google's digital marketing evangelist, Avinash Kaushik.
It builds curriculum that trains professionals on digital marketing, and has delivered web-based certification programs to companies including Microsoft, Home Depot, Dell, and JP Morgan Chase, among others, and education institutes.
