Mobile marketing and rewards platform Skrilo today said it has raised USD 1.5 million in seed funding from a clutch of industry veterans.
"The roster of investors includes Anuj Srivastava (ex-Google, CEO and Co-founder - Livspace) and Arvind Tiku (Founder and Group Chairman, AT Capital Group) amongst others," the company said in a statement.
It will use the funding largely for marketing a reward programme to the consumers and building on product pipeline.
"In India, it is estimated that the smartphone usage will jump from 200 million to 650 million in the next 3-4 years. Digital advertising is still in its nascent stage and mobile marketing is an extremely small percentage of digital advertising and overall global advertising and marketing industry today," Skrilo founder and CEO Manish Sinha said.
