Online marketplace Snapdeal has sent around 20,845 'Happiness Boxes' to soldiers in the Indian Army and Navy around the period of Independence Day and Rakshabandhan.
Each box contained a gratitude letter, with the sender's name, a thank you seed paper card, a rakhi and an 'I Love India' Luggage Tag.
Snapdeal users had the choice to send these 'Happiness Boxes' for 5, 10, 25, 50,100, 250 or 500 soldiers and more than 20,845 boxes have been contributed from multiple locations in India.
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An initiative by 21Fools - an organisation that makes plantable paper products, this campaign was supported by Snapdeal Sunshine, Snapdeal's CSR initiative.
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Philips enters men's skincare market
* Consumer durables firm Philips has entered into men's skincare market by launching VisaPureMen range in India.
VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs.
Philips India President - Personal Health ADA Ratnam said:" Our foray into Men's Skincare is a very important and strategic progression".
VisaPureMen can be paired with the sensitive brush which offers deep cleansing for sensitive skin and the deep pore cleansing brush which offers extensive cleaning and is suitable for people who are exposed to lots of pollution and grime during the day.
Philips VisaPureMen is available across traditional and modern retail outlets as well as leading e-retail portals, priced at Rs 3,995.
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