Adding a bit more glamour quotient in the uniform of its cabin crew, budget carrier SpiceJet today launched all-new ensemble for its staff while largely retaining its signature red colour.
The SpiceJet is going in for an image makeover with its strong workforce switching to a "redder, hotter and spicier" new uniform starting today, a release said.
The new dress code has been created by SHIFT, it said.
The new range includes a unique design for each department specifically stylised to suit the different seasons and time periods like summers, winters, among others, the airline said.
The uniforms retain the carrier's signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style, it said.
Inspired by the airline's image of "Red.Hot.Spicy", the new range of uniforms has been introduced to enhance glamour and style quotient while keeping youthfulness and elegance intact, the release said.
"It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards," SpiceJet Chief marketing Officer Debojo Maharshi said.
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