Under this campaign, tractor tyre care tips would be imparted to farmers as this is the peak season for them.
Seven states being covered under this campaign are Haryana, Punjab, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh and Andhra Pradesh.
The company would impart tyre care tips in various Krishi Upaj Mandis in these states. Under this campaign, approximately 400 Mandis and 800 villages are being covered all over India.
This campaign will benefit approximately 20,000 farmers throughout India, the company said.