The Premier Badminton League today announced Star Sports as their official broadcast partner for the upcoming season, which begins on January 2.
Speaking on the partnership, a Star Sports spokesperson said, "Star Sports will air all the action from the Premier Badminton League, with the world's top shuttlers set to square off in the country's largest badminton tournament. The prospect of the best of badminton world playing for various teams in the Premier Badminton League is tremendously exciting.
"We at Star Sports are committed to fostering a multi-sport culture in India and are delighted to be bringing all the action, from every serve to every smash, live to the millions of sports fans across the country."
Akhilesh Das Gupta, Badminton Association of India President and PBL chairman stated, "We are proud that we have a partner like Star Sports who are committed to host the Premier Badminton League. With this partnership, the viewers will get high-quality LIVE matches with new-age technologies. We are confident that the Premier Badminton League through Star Sports will be popular and will attract new viewers."
The PBL will have 18 matches, including two semifinals and one final match, and all the games will be telecast live by Star Sports over 16 days. The PBL 2016 will feature six franchises and each franchise will host a two-day leg. The matches will be held during evening for the prime time television broadcast.
The final match will be held here on January 17.
