Home shopping channel Starcj may rope in a new investor for funding purposes required for expansion.
"At present, the Star TV group and CJO Shopping are the two promoters of Starcj. The company might rope in a new investor in future for funding new plans," Star CJ Network India CEO Kenny Shin told reporters here today.
He said 90 per cent of the company's business was coming from TV, while the remaining 10 per cent was from online shopping.
"Most of the online shopping channels are bleeding. But we managing to achieve break even", Shin said.
The company would open a warehouse in the metropolis within one year to serve the customers in the eastern region, he said.
"Our focus will be to grow through TV route. For this purpose, the company would broadcast its shopping programmes in multi-languages through various vernacular channels across the country.
