A new Nielsen company study says consumers increasingly are watching TV programs on their own schedule.
In the past year, US viewers' monthly time-shifting of TV fare grew by almost two hours, according to a Nielsen report released today. Such viewing averages 13 hours each month.
Television still remains central to media consumption, the study found, despite the increase in time-shifting viewing and streaming video through a computer or smartphone.
On average, American consumers own four digital devices, the report found. The majority of US households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and gaming consoles.
An offbeat survey finding: 40 percent of adults between the ages of 18 and 24 use social media in the bathroom.
