Sweden-based air purifier firm Blueair today launched its operations in India after testing the market for few years and expects to capture 15 per cent of the total market share in the country in three years.
"We have officially launched our India operations through a wholly-owned subsidiary of the company. Before launch, we tested the market in terms of demand and air quality. The aim behind Blueair's launch in India is to provide exceptional indoor air cleaning performance for consumers and business buyers at competitive prices," Blueair Business Head in India Vijay Kannan told PTI.
He further said: "India will be a fast growing market for air purifiers in the coming years. We are looking at capturing 15 per cent market share in three years."
The company will import products from its plants in China and Sweden to sell in India. It has three manufacturing plants -- in China, the US and Sweden -- in the world.
Blueair's air purifiers are priced in the range of Rs 40,000 to 95,000. The company's products are sold in 50 countries around the world.
