Food ordering and delivery platform Swiggy on Monday said it has expanded delivery of groceries and household essential services to over 125 cities and has also tied up with a number of national brands and retailers.
The company has partnered with several national brands and retailers such as HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Cipla and many other city specific stores to supply branded essential products and food items to the customers' doorstep, Swiggy said in a statement.
"While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp up for the benefit of our consumers," Swiggy COO Vivek Sunder said.
Extending the hyperlocal delivery offering will unlock a new dimension of convenience and safety for company's consumers as well as earnings for its delivery partners during these extraordinary times, he added.
"As we continue to scale this category, our goal is to provide the necessary support in terms of access to essentials and encourage citizens to stay at home during the lockdown period," Sunder said.
The service is available on the company's app under the Grocery' tab, enabling on-demand procurement and delivery of essentials to the customers' doorstep, Swiggy said.
The company had launched Swiggy stores in February 2019 to deliver groceries and essential services.
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