In a bid to attract more Indian tourists, Switzerland Tourism today announced launch of its Winter Campaign for 2016 and 'nature wants you back' campaign for summer 2017.
The campaign hopes to further increase and sustain the double-digit growth of 16 per cent witnessed in 2015-2016.
Addressing reporters at the launch, Switzerland Tourism Director (India) Claudio Zemp said, "With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snow boarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor."
The summer focus for the campaign too will be packed with an array of activities such as sky-diving, wakeboarding, canyoning, combined with Switzerland's best touristic and nature highlights, he said.
Switzerland Tourism Deputy Director (India) Ritu Sharma said India stood at eighth position for tourist arrivals in Switzerland and Germany tops the list (of visitor arrivals).
"Although Indians love to go on a vacation during the summers, we do hope for a change after these campaigns. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure," she added.
Disclaimer: No Business Standard Journalist was involved in creation of this content
