Ahmedabad-based air-cooler maker Symphony today launched country's first branded window range of air coolers, priced between Rs 7,500-14,000, to strengthen its residential segment product portfolio.
The residential segment in the window category of coolers is largely dominated by the unorganised sector and the company's foray into the segment is aimed at tapping this market in a big way, its chairman and managing director Achal Bakeri said in a statement.
"India is a traditional air cooler market with a huge unorganised segment dominated by window installed metal body coolers. We could foresee that by tapping into this segment we could achieve tremendous incremental growth in the near future," he said.
The new offering comes in five models--three plastic and two metal body coolers -- with advanced features like dura pump technology, in-built float valve for automatic water refill, full function remote and feather touch control panel among others, the release said.
The plastic window coolers will be available in three models, Window 70, Window 41 and Window 51 while R28 and R28i are two models in metal body.
"The new range of coolers with advanced features and digital control panel are perfectly suitable for places experiencing long and harsh summer months," he said.
Currently, the air cooler market in India is estimated to be around Rs 2,500-3,000 crore and growing at 15-20 per cent per annum.
Symphony is the market leader in the country's air cooler industry and commands 50 per cent share among organised players.
