Tata Chemicals announced its entry into the Reverse Osmosis water purifiers category with the launch of Tata Swach range of Silver RO Water purifiers.
Silver RO Water would be available in two variants -- Platina RO and Ultima RO+UV -- pricing Rs 13,999 and Rs 16,999, respectively.
The purifiers were launched today in Kolkata and would be launched in across the country in a phased manner Tata Chemicals, part of the over USD 100 billion Tata Group said.
Commenting on the development, Tata Chemicals COO - Consumer Product Business Ashvini Hiran said:" We have entered the RO segment understanding the customer need considering varied input water levels, and have focused on conforming the purification stages to international standards giving our consumers the best in purification, aesthetic and ease of usage".
Tata Swach Silver RO has a tank volume of 7 litres, with the process of filling the tank and membrane flushing being completely automated.
