Tata Motors today launched its compact SUV Nexon here at a starting price of Rs 5.87 lakh.
The company, which covers 60 per cent of the total segments in the automobile market, is set to increase its share to about 71 per cent post Nexon launch and to 90 per cent by the year 2019, the company officials said.
"We believed that launching a distinct vehicle, packed with features and aggressive pricing sells well even if you are a late entrant," Mayank Pareek, president, passenger vehicle business unit, Tata Motors told reporters here.
He said as part of the aggressive turnaround strategy and recreation of field sales teams, the company has renewed its focus on filling in product gaps and tapping the white spaces that will emerge.
Nexon(ex-showroom Jaipur) will cost between Rs 5.87-8.6 lakh for its petrol variant and from Rs 6.87-9.45 lakh for diesel variant depending on the model.
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