Tata Motors to foray into Philippines market

Tata Motors is foraying into the Philippines market with the export of passenger and commercial vehicles, including Manza sedan and Xenon pick up trucks, to the South East Asian nation.

"The company will commence its business in the Philippines with exports of the Manza, the Vista, the Indigo and the Indica from its passenger vehicles portfolio and the Xenon, the Ace and the Super Ace from its commercial vehicles range," Tata Motors said in a statement.

The company has appointed PilipinasTajAutogroup Inc, as its distributor in Philippines, it added.

"With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in the Philippines for a deeper presence in this market across several product segments," Tata Motors Head International Business-Commercial Vehicles R T Wasan said.
 

To start with the company has lined up the Xenon, the Super Ace and the Ace at MIAS based on intense study and understanding of the customers and their requirements in the Philippines, he added.

Tata Motors Head, International Business-Passenger Vehicles Johnny Oommen said the company will enter into the market with the Manza Sedan, Vista Hatch, Indigo Sedan and Indica Hatch.

"Going forward, we plan to augment our offerings by including other products in our portfolio on a regular basis," he added.

Tata Motors began its international journey in 1961 and today the company has presence in various countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia.

The ASEAN region is a focus region for Tata Motors, with presence in Thailand, Indonesia, Malaysia and Myanmar.