: Content distribution platform provider Tata Sky today said it has signed popular South Indian actress Nayanthara as its brand ambassador for the Southern market.
A new commercial featuring the actress in four languages -- Tamil, Telugu, Malayalam and Kannada -- was also released on the occasion.
"We are delighted to have Nayanthara as an endorser for Tata Sky. Her bold personality, artistic talent and popularity spans across states is a perfect fot with Tata Sky as a brand" Tata Sky, Chief Communications Officer, Malay Dikshit said in a release here.
Nayanthara said: "It is an honour and privilege to be associated with Tata Sky, which is country's leading content distribution platform."
"I have been a great admirer of Tata Sky's advertisements", she said.
Tata Sky had roped in Bollywood legend Amitabh Bachchan to feature in same campaign targeted at other parts of the country.
The company currently has 17 million connections across the country has presence in 1.50 lakh town, the statement added.
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