The team of "Thappad", including lead actor Taapsee Pannu and director Anubhav Sinha, have extended their support to a petition asking for disclaimers to be added in films that showcase domestic violence.
The petition started by Mahika Banerji for women's rights organisation Breakthrough on Change.org has so far gathered more than 1.27 lakh signatures.
Taapsee has shot a concept video to promote the campaign.
"Why don't we have a disclaimer for 'Thappad' on-screen when we have one for alcohol consumption, smoking and animal cruelty?" the actor asks in the clip.
The petition seeks support from the Ministry of Information and Broadcasting and the Central Board of Film Certification (CBFC) in identifying scenes of violence and calling them out with warnings and disclaimers.
Also Read
"I'm happy that our petition on warnings and disclaimers for on-screen gender-based violence has received an overwhelmingly positive response.
"We strongly believe that our efforts at bringing about lasting behavioural change through means of popular culture and community-based actions will play a crucial role in ending gender-based violence. I am happy film 'Thappad' has taken the lead. We hope many more films to follow this practice," Sohini Bhattacharya, President & CEO, Breakthrough, said in a statement.
The 32-year-old actor also took to social media to offer her support to the petition asking the CBFC to make it mandatory for movies depicting violence against women to carry disclaimers.
"When most of our films are filled with misogynistic portrayals of women, films like 'Thappad' trigger our collective conscience.
"Taapsee's support for Mahika's Change.org petition is a powerful statement for the Indian film industry to take responsibility for the right messaging on crucial issues that affect millions of women in our country every day," Nida Hasan, country director, Change.org India, said.
"Thappad" is set to release on February 28.
Disclaimer: No Business Standard Journalist was involved in creation of this content