Retired batting legend Sachin Tendulkar today launched MRF's innovative Fan Engagement app for cricket enthusiasts -- "Ride Along - Cricket Fan App" -- and pledged his support for the Indian team through it.
"While the last World Cup was in India, this time the fans will not get a chance to experience the action LIVE. Most of them will be glued to their television screens. MRF wanted to give these fans a chance to feel as if they were in a stadium. So we built the Ride Along - Cricket Fan App," said Koshy K Varghese, Executive Vice-President, Marketing MRF.
The app not only has fun features, but if one is riding along, he/she can also have a chance to win great prizes.
