US-based data analytics firm Teradata is targeting around 40 per cent of its business in India from ecommerce, IT and IT-enabled services this fiscal year, a top company executive said today.
"We see 35-40 per cent of business coming from new age companies and new marketplaces," Teradata India Managing Director Sunil Jose told PTI here.
The leading data analytics and data warehousing firm did not specify the quantum of business it is currently getting from India from these sectors.
The company gets around 60 per cent of its revenue from core sectors like banking, telecom and manufacturing. These areas also want to mine non-traditional data now, he said.
In 2014, apex IT industry body Nasscom and a report by BlueOcean Market Intelligence had forecasted that the analytics market in India could reach USD 2.3 billion by FY18.
Corporations feel that "core, traditional data" like enterprise resource management, customer relationship and supply chain management "can only provide so much value," Jose pointed out.
Non-traditional data such as high-definition videos and click-stream are where companies looking for more accurate interpretation due to the sheer quantum of data that are generated to translate their relevance for consumers, he said.
"Non-traditional data, like click-stream, high-definition videos, call records, or social media data are where companies are looking for value."
Jose further said, "from a technology perspective, we are all the more relevant today because of the amount of data that get generated from different people in different places."
Teradata continues to concentrate on traditional segments like banking and finance, telecom and manufacturing that are more mature here, he said.
Teradata India opened a new professional services centre in December at Airoli in Navi Mumbai and hired 350 more people to cater to rising new business requirements.
"Teradata has increased its headcount to 1,600 in December, with 350 more hires added at the Airoli centre to cater to the growing business needs," he said.
Globally, Teradata reported revenues of USD 2.7 billion in 2014. In India, it has been operational since 2005 and is based in Mumbai.
It also has offices in Delhi, Hyderabad, Bengaluru and Pune.
