Thailand has launched a new tourism logo which takes its inspiration from the most famous characteristic of the country - the smile, officials said, emphasising that it has a special relevance in India because hospitality is a significant component of Indian culture too.
Thailand is popularly known as the Land of Smiles due to the courteous and friendly behavior of Thais.
The Tourism Authority of Thailand (TAT) has launched the new Amazing Thailand logo.
Soraya Homchuen, Director, TAT Mumbai said, "I think that the new logo will work well in the Indian market because most Indian travellers and travel agents are very vocal about their various amazing experiences of Thai people's warm hospitality. It has a special relevance in India because hospitality is a significant USP of India's culture also."
TAT launched the logo in presence of global travel trade leaders at the World Travel Mart (WTM) in London recently.
TAT uses the show as an important platform to launch the country's tourism marketing campaign for the incoming year.
Yuthasak Supasorn, Governor, TAT, said, "One of Thailand's most important initiatives at this year's WTM will be the launch of the new 'Amazing Thailand' logo, which features the famous Thai Smile."
Thailand is also known as the Land of Smiles, and the new logo builds on that in order to strengthen the bonds of friendship, fun and happiness.
Ornate details of the traditional Thai Kanok (a typically Thai design) pattern have been adjusted to create the 'Smile' symbol.
The letter 'A' in the word 'Thailand' has been re-designed to look like a pair of smiling eyes, which, when accompanied with the 'Smile' symbol, perfectly form a person's smiling face.
The colour schemes have also been specifically chosen to underpin the image of softness.
