The PUMA InCycle collection can be broken down using one

of two processes: the Technical Cycle or the Biological Cycle. Materials within the Biological Cycle can be broken down by microorganisms into biological nutrients and will go back into the earth, thus making them biodegradable. Materials found within the Technical Cycle - such as metals, textiles, and plastics - can then be used to create new products. InCycle Biodegradable Products- A precondition of biodegradable products is that they must be made only of biodegradable materials including organic fibers without toxic chemicals, and they have to follow certain international standards for composting. This ensures that the sourcing and manufacturing processes of biodegradable PUMA products create the least environmental impact possible. Within the InCycle range, PUMA's Basket Tee is fully compostable through industrial composting. PUMA's Shopper is constructed with minimal materials, all of which can be reused. The upper of the PUMA Basket lifestyle sneaker is made from a mix of organic cotton and linen while the sole is composed of the biodegradable plastic APINATbio�, a new material innovation that's biodegradable. APINATbio can be shredded into its component materials and composted into natural humus that goes back into the ecosystem. InCycle Recycled Products- PUMA's recyclable InCycle products include the PUMA Track Jacket and the PUMA Backpack, which use homogenous materials to ensure they are fully recyclable at the end of their lifespans. The PUMA Backpack is made of polypropylene which can be broken down to the original substance and used again to make new backpacks. The recyclable PUMA Track Jacket is made from recycled polyester deriving from used PET bottles. To fully ensure the homogeneity of materials, the Track Jacket's zipper is made from recycled polyester, as well. The InCycle PUMA Track jacket can be turned back into polyester granulate which then serves as a secondary raw material for other products made of recycled polyester, reducing the need for crude oil, energy and the amount of waste created. To aid in the product collection and recycling process, PUMA has launched the "Bring Me Back" program globally within PUMA Stores and PUMA Outlets. PUMA has installed recycling bins instore where customers can return used shoes, clothing and accessories of any brand. The "Bring Me Back" program, which is run in cooperation with global recycling company I:CO, is designed to give consumers a convenient means of recycling products and lessening their environmental impact. PUMA's InCycle collection will be available in stores in March 2013 and online at puma.Com. For further information about the InCycle Collection and the Bring Me Back Program visit http://www.Puma.Com/bringmeback. Notes to editors: Cradle to Cradle Certified[CM] is a certification mark licensed by the Cradle to Cradle Products Innovation Institute. Media Contact: Collette O'Neill, PUMA International PR collette.Oneill@puma.Com, +49-151-44877496.SOURCE: PUMA SE. PRNEWSWIRE/ASIANET VSS 02121728 NNNN