To tap into the high growth potential of the Foreign Exchange leisure market Thomas Cook (India) today announced its 'Grand Forex Festival' across 180 foreign exchange outlets pan India that extends over a two month period ending June 30.
"Foreign exchange is the next logical step post booking a holiday, and hence in an initiative to induce purchases and maximise transactions, we conceptualised The Thomas Cook Grand Forex Festival, timed perfectly to coincide with this the peak holiday season," Thomas Cook (India) President and Group Head - Marketing, Service Quality, Financial Services and Innovation, Abraham Alapatt said in a release.
------------------------------------
Also Read
Carlson Wagonlit Travel launches CWT For You in India for SMEs
Global travel management company Carlson Wagonlit Travel today launched CWT For You, a business travel solution especially designed for small and medium enterprises (SMEs) in the country.
"Indian SMEs and start-ups have seen tremendous growth in recent years, with many expanding nationwide and some even venturing into international markets. Yet most of these companies have very little control over what they spend on business travel - a significant chunk of their total spend," Carlson Wagonlit Travel CEO, India, Geeta Jain said in a release.
CWT For You offers SMEs a cost-effective business travel solution by including the essential components of managed travel, without certain added services required by organisations with global travel programs or high travel volumes, Jain said.
Disclaimer: No Business Standard Journalist was involved in creation of this content