Times Group today launched a realty and property news channel 'Property Now' in the country.
Launching the channel, Times Network managing director and chief executive M K Anand said the realty industry needs a cohesive and powerful platform, where all the stake-holders can exchange their views, communicate with each other, influence policy-makers. The channel will aim to address all needs related to real estate, property and infrastructure.
The channel will be a combination of news, debates, advice and analysis on real estate and allied aspects focusing not only on the buying decision but also on interiors and home improvement, he added.
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The channel is targeted towards 1 million-plus audience initially. In phases, it will reach the target markets currently being served by ET Now.
The channel will be helmed by Faye D'Souza who is also the editor, personal finance & real estate at ET Now.