Tata Group venture Titan Eye Plus plans to open 60 outlets during the current fiscal, in line with its strategy to focus on prescription eyewear products and sunglasses.
The company is also looking at increasing distribution of its in-house brands -- Fastrack and Glares -- this year.
"We have decided to have an equal focus on prescription eyewear products and sunglasses. We feel sunglasses category has a huge potential. We plan to expand aggressively and open 60 new outlets this year," Titan Company Eyewear Division CEO Ravi Kant told PTI.
At present, there are over 300 Titan Eye Plus outlets in the country.
Kant said as the company expands its footprint in the country, it will open stores in 20 new towns this year.
Elaborating on plans for sunglasses category, he said: "While Fastrack is the most distributed sunglasses brand with 5,000 points of sales, at present, 'Glares' is only sold through Titan Eye Plus stores.
"We are looking at selling 'Glares' in multi-brand retail stores such as Shoppers Stop. This will happen in the next 2-3 months."
When asked if the company may open standalone stores for sunglasses in future, Kant said: "There's a possibility and we have thought about it."
The company also plans to begin selling 'Glares' in Sri Lanka this year, he added.
