Designer Tom Ford believes men shouldn't be afraid to wear make-up as it can enhance their looks and confidence.
The fashion designer hopes his new skincare range for men will break the taboo of male cosmetics and encourage people to make the best of their looks without feeling like their masculinity is being compromised, reported Contactmusic.
"If you're at the Oscars there's not a man on that red carpet who is not wearing make-up. Most straight actors I know get quite used to it. Even when they go out in real life they grab some sort of bronzer and they throw it on. They dye their eyebrows, they dye their lashes - they know the tricks.
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Ford insists his products, which have been in the works for six years, are simple to use and can make a massive different to self-esteem.
"Skin care is something I use and believe that I'm a valid spokesperson for - it's always been very important to me. My own skin-care ritual is quite simple and straightforward; I don't like a lot of fuss, surprisingly.