Fashion designer Tommy Hilfiger has canceled his menswear show at New York Fashion Week.
The 62-year-old designer was due to showcase his latest designs for males when Fashion Week returns to the Big Apple in September, but has decided against the show so the brand can concentrate on its women's collection, reported Contactmusic.
"We've made a strategic decision to focus our attention during New York Fashion Week on our women's business. Menswear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men's collections through channels that speak directly to consumers," Avery Baker, Tommy Hilfiger Group chief marketing officer, said.
The move is surprising as menswear accounts for 60 per cent of the brand's global business compared to womenswear, which makes up 40 per cent.
