"In last five months, nearly 4.5 lakh tourists have visited Kashmir Valley," Omar said in an award function here.
The Valley has been witnessing a huge rush of tourists with hotels booked to the full and the resorts across the Valley jam-packed.
The chief minister said cultural activities should be showcased to the tourists.
"We would want to share our cultural identity, history and art with the tourists," Omar said.
Open air theatres in the Valley can be used to promote cultural activities, he said.
He backed a 15-day programme to take the Kashmiri culture to the tourists.
Omar said the culture and tourism are related and should be projected in the same way.
