Leading global travel site TripAdvisor has appointed Gary Fritz as its Chief Growth Officer and President of the Asia Pacific region.
In his role as President of APAC, he is responsible for leading the company's operations and strategy throughout the Asia Pacific region, TripAdvisor said in a statement.
As chief growth officer of the company, Fritz will be responsible for driving growth and strategy across the entire family of TripAdvisor brands, it added.
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TripAdvisor is poised to capture both inbound and outbound travel throughout the APAC region and the company is committed to developing and expanding our market position throughout APAC."
Before joining TripAdvisor, Fritz founded the advisory and investment group Amanogawa, LLC.
"We are uniquely positioned in APAC to build and strengthen our relationships with domestic, outbound and inbound travelers as we continue to develop and expand our market leadership positions across the region," Fritz said.