Triumph Motorcycles and Castrol India today joined hands to market products of the British cult bike maker in India and a technology support pact to co-engineer lubricants for future models.
As per the agreement, Castrol India will be the lubricant supplier for Triumph Motorcycles and will supply fully synthetic and high-performance, Castrol Power1 Racing engine oil to all Triumph dealerships in India.
"In addition, Castrol and Triumph will jointly undertake marketing and promotional activities for Triumph motorcycles in India, with Castrol also providing technology support to Triumph through co-engineering of lubricants for future motorcycle models," the companies said in a statement.
Commenting on the partnership, Triumph Motorcycles India Managing Director Vimal Sumbly said: "We are extremely pleased to have tied up with Castrol, one of the leading brands for motorcycle lubricants. Triumph Motorcycles is committed to providing a complete riding experience and this tie up will further enhance the commitment that Triumph has brought to India."
Castrol India Managing Director Ravi Kirpalani said: "We are delighted to lend our technical and marketing support to Triumph as they bring their exciting range of motorcycles to India."
He further said: "We will work closely with Triumph to develop and supply the latest technology products as they expand their footprint in the country."
Castrol and Triumph have tied up globally to make an attempt to break the motorcycle land speed record with the Hot Rod Conspiracy/Carpenter Racing Castrol Rocket.
The Castrol Rocket is a unique 1,000-horsepower motorcycle built like a fighter jet.
"The goal is an eventual 400-mph-plus record-breaking run," the statement said.
