President Donald Trump will become the first sitting president to address a National Rifle Association convention in more than 30 years when he speaks today at the group's annual meeting.
The president's trip to Atlanta also will serve as his first foray into a congressional race since taking office.
Trump is expected to attend a private fundraiser for Republican congressional candidate Karen Handel, a local election that has become a national referendum on his presidency.
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The last president to address an NRA convention was Ronald Reagan, who spoke to the 1983 gathering, according to the powerful gun rights lobby. Trump's appearance in Atlanta is expected to spark significant protests.
The NRA is pushing for federal legislation to make any state's concealed-carry permits valid nationwide. Opponents say the move would effectively turn the weakest gun standards in the nation into the law of the land.
The GOP-led Congress already passed a resolution to block a rule that would have kept guns out of the hands of certain people with mental disorders, and Trump quickly signed it.
Trump, who also attended last year's NRA convention as a candidate, boasts of owning a pair of guns and says his two adult sons are avid hunters.
He stirred controversy during the campaign when he suggested that "Second Amendment people" could stop his opponent Hillary Clinton, which some interpreted to be a call for violence against the Democratic nominee. Trump disputed that charge.
Kevin Michalowski, executive editor of the Concealed Carry magazine published by the United States Concealed Carry Association, said seeing that a president will be addressing the annual meeting "gives the gun industry a feeling of he's on our side."
The political landscape has changed dramatically with a president now in the White House friendly to the gun industry and gun rights. .But Michalowski said it's premature to get complacent with gun sales having tapered off since the election and "there's always a group out there that opposes the Second Amendment and what it stands for."
After addressing NRA members, Trump is scheduled to attend a private fundraiser for Republican congressional candidate Karen Handel. It's the president's first such endeavor for a congressional hopeful since taking office and confirmation that the GOP sees Georgia's 6th Congressional District runoff as a barometer of the 2018 midterm elections.
The affluent, well-educated district has been in Republican hands since 1979 when the future House Speaker Newt Gingrich took office and it still covers the usually conservative northern suburbs of Atlanta.
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