Kitchen appliance brand TTK Prestige today announced its foray into the domestic home cleaning market hoping that it would constitute five per cent of company's revenue for the ongoing financial year.
"This is an opportune moment for us to accelerate our footprint by entering into the home cleaning segment. This initiative is expected to constitute five per cent of the revenues for the financial year 2016-17," TTK Group Chairman T T Jagannathan told reporters here.
The new initiative, which is being launched under the 'Prestige Clean Home' banner, features a slew of unique products, including electric pop and vaccum cleaner-cum-floor polisher among others.
This is the first time the company is venturing beyond kitchen appliances, a category that has been synonymous with the company for over 60 years, he said.
The home cleaning segment is pegged at a market opportunity of Rs 2,500 crore and is growing at over 15 to 20 per cent year-on-year, Jagannathan said.
The company has set up a dedicated team of 50 people comprising sourcing, R&D, quality, and sales and marketing teams, he said.
The home cleaning range will be retailed through more than 50,000 retail outlets, including the 571 smart kitchen stores across the country, Jagannathan said.
The cleaning solutions will also be available at all leading e-commerce platforms, he added.
