The UAE shares 55 per cent e-commerce market of Gulf countries as it registered 300 per cent growth in the online market between 2013 and 2014, according to a survey.
ShopGo, an online e-commerce solutions company, announced here that the e-commerce sector in the UAE is currently valued at USD 2.5 billion, representing 55 per cent of the total e-commerce market in the Gulf Cooperation Council.
"People are realising the potential of e-commerce and they are slowly gaining a better understanding of the needs of the business," Mohanad Ghashim, CEO of ShopGo, said yesterday.
"We utilise these workshops to provide those with an interest in the industry and potential projects with the right information and tools required to put their great ideas into practice," he said.
ShopGo recently hosted a workshop in Dubai to discuss e-commerce opportunities in the Middle East and North Africa region region and support entrepreneurs, start-ups and other aspiring e-commerce professionals through the challenges of creating and managing a shop online.
It discussed every step of the process, from creating the store online and promoting it to the basics of the logistics and payment methods.
The workshop showed a live demo to present EZStore, an initiative by the region's major e-commerce players ShopGo, Aramex, Google and PayPal to make it simpler for offline businesses to go online.
"Creating the right store is important, but promoting it is equally relevant to the business. One top tip we always give to our clients is to not forget to spare some of their budget for digital marketing, to boost awareness and sales on their online store," Ghashim said.
