A four-day exhibition of captivating photographs of fascinating landscape of mountains, forests and rivers in Kerala is being held here to promote the state's tourism in the Middle East.
Titled "ItsTheWayYouSeeIt", the exhibition showcases photographs that capture the uniqueness of Kerala's 209-km- long Bharatapuzha (River Nila).
The event, hosted by The Blue Yonder- an enterprise working in the field of travel industry, began on August 17 at the Cartoon Art Gallery here.
It showcases captivating pictures by travel photographer Ajay Menon, which takes viewers through a fascinating landscape of mountains, forests, rivers and the mesmerising monsoon - all defined by the River Nila.
An integral part of the cultural and the social fabric of Kerala, River Nila is the second-longest in the state.
The exhibition also appeals to the people from the Middle East to visit Kerala thereby boosting the state's tourism.
"We already have three campaigns that are being activated, which will not only appeal to Indians living in the Gulf but also for Arabs and western expatriates who find Kerala as a fascinating getaway," Gopinath Parayil, the organisation's founder, said.
"16 travellers from different parts of India, USA and France travelled through three districts of Palakkad, Thrissur and Malappuram documenting the rich cultural heritage, legends, folklore, rituals and practices. A selection of these photographs is being exhibited in Dubai for the first time," he added.
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