A feminist remix of A R Rahman's iconic 'Urvashi' song has been going viral over the weekend, but the two girls featuring in its video are facing a torrent of abuse over social media platforms.
The song which was created by Breakthrough, a non-profit organisation, to raise awareness about prevalent gender inequalities and misogyny in society, has received overwhelming public support with 175,000 views and 1137 shares over the last two days.
However, the organisation is being attacked by trolls, who are indulging in vicious abuse as well as body shaming one of the actors.
"Why are feminists always some fat or ugly c***s?" reads one of the abusive comments on Facebook.
Another comment on YouTube reads, "I don't know whether she can break the glass ceiling but she will definitely break the ceiling if she dances anymore on the terrace."
According to Breakthrough the purpose of the song was to get public support to challenge sexism, promote gender equality and celebrate women's freedom.
"As part of our routine work in the digital space, we try to address the issues of gender-based discrimination, misogyny and patriarchy perpetuated by popular culture, especially Bollywood, via our social media platforms.
"It was during one of such initiatives where we tried to create a feminist remix of A.R. Rahman's popular 'Urvashi' track giving out the message that 'You are awesome Urvashi and you don't take it easy if someone tries to put you down!" the organisation said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
