Edward Archbold was among 20 to 30 contestants participating in Friday night's "Midnight Madness" event at Ben Siegel Reptiles in Deerfield Beach, authorities said.
The participants' goal was to consume as many insects and worms for a prize of USD 850 python, the 'CNN.Com' reported.
Soon after the contest was over, Archbold fell ill and began to vomit, the Broward County Sheriff's Office said.
His friend called for medical help and even Archbold himself dialed 911, the store said in a Facebook post.
Archbold, eventually fell to the ground outside the store, the sheriff's office said.
He was taken to the North Broward Medical Center, where doctors pronounced him dead.
Ben Siegel, the owner of the store said that he was "the life of the party."
"He really made our night more fun," Siegel said.
Luke Lirot, who claims to legally representing the store, said in a post on the store's Facebook page that all participants "signed thorough waivers accepting responsibility for their participation in this unique and unorthodox contest."
