Use digital communication to promote brand image: SCOPE

The apex body of central public sector units, SCOPE, today suggested the PSUs to use digital communication ways to promote their brand image.

Inaugurating a two-day seminar on 'Corporate Communication in Digital Age: Challenges and Opportunities' here, Standing Conference of Public Enterprises (SCOPE) Director General U D Choubey said brand promotion through communication provides huge benefits and better advantage over competitors.

He advised executives of PSUs to have a well documented corporate communication strategy to promote the brand through digital communication.

"Digital communication is the most important and essential ingredient today for promoting the brand image of an enterprise," he said in a statement.
 

There are 277 central public sector enterprises in the country.