The Broadcast Audience Research Council (BARC) board has elected Sudhanshu Vats, Group CEO, Viacom 18 as its new Chairman.
BARC India, a joint industry body (JIC) of broadcasters, advertisers and advertising agencies, said this in a statement today.
The move comes in after Punit Goenka, MD and CEO Zee Entertainment successfully completed his tenure as BARC India Chairman, the statement added.
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