Pushing ahead with its preparations for coming elections, BJP today reviewed the progress made by its various sub-committees with Narendra Modi underlining the need for an aggressive campaign, particularly targeting first-time and other young voters.
At a meeting of the Election Campaign Committee and its sub-committees chaired by Modi, it was decided that senior leader M Venkaiah Naidu will be given a larger role. Sources said he was made incharge of monitoring BJP's mass campaigns, planning and coordination.
With the party planning to hold around 100 rallies in the run-up to the Lok Sabha polls due in 2014, Naidu will be incharge of organising them in coordination with the state and local party units. The decision on Naidu was taken by Modi and BJP President Rajnath Singh.
BJP is preparing the ground for a huge rally in Hyderabad on August 11 which will be addressed by Modi and other senior leaders. This will be followed by a rally in Jaipur on September 8 and another in Bhopal on September 25.