Vienna Tourist Board is expecting around 25 per cent increase in the number of visitors from India to over 50,000 this year as it undertakes various initiatives to woo travellers and position the Austrian capital as a preferred destination.
Vienna had over 40,000 arrivals from India in 2015.
"We are aiming for over 50,000 visitors from India to Vienna translating to around 1 lakh overnight stays in 2016," Vienna Tourist Board Media Management Team Manager Isabella Rauter told PTI.
Last year, the figures of total overnight stays from India were at 89,628, she added.
"India is one of the top 20 markets that we are actively focusing on," Rauter said.
When asked about initiatives that the board is taking to attract Indian visitors, she said: "We are actively working with the travel trade here by organising workshops."
The idea behind such workshops is to highlight the heritage, ambiance, culture, museums, culinary skills, vineyards and shopping experience to attract all segments of visitors, she added.
"Our main focus is on families, young tourists, newly weds and honeymooners," Rauter said.
When asked about the segment composition of the visitors from India, she added: "Leisure is the biggest segment constituting around 85 per cent of the total visitors while the around 15 per cent is business."
To cater to the tourists, Vienna currently has about 64,000 hotel beds in all categories ranging from budget to five stars, Rauter said.
Set up in 1955, Vienna Tourism Board is the official destination marketing agency for Vienna.
