India's largest IT services firm Tata Consultancy Services (TCS) today said UK-based Virgin Atlantic has extended its strategic partnership with the company for five more years.
TCS and Virgin Atlantic began working together in 2004 as part of Virgin Atlantics ongoing strategy to invest in operational efficiencies and innovations, TCS said in a statement.
The partnership with TCS has seen extensive improvement and transformation of Virgin Atlantics technology infrastructure to support Virgin Atlantics key business objectives, it added.
No financial details of the partnership were disclosed.
"This extended partnership includes working together to integrate Virgin Atlantic Airways with Virgin Holidays through a centre of excellence focusing on Digital Transformation, Innovation, Agile, Assurance and DevOps," TCS said.
These initiatives will help Virgin Atlantic to develop its customer experience to deliver real-time passenger services and insights, it added.
"Through more integrated operations, we will be able to provide excellent customer service through various digital initiatives, while also supporting our continued growth," Virgin Atlantic SVP Technology Don Langford said.
Siva Ganesan, Global Head - Travel, Transportation and Hospitality Business Unit at TCS, said digital technology is transforming the consumer experience across industries, including aviation.
"TCS is committed to helping airlines seize opportunities in this new Business 4.0 era to deliver superior customer experiences through hyper-personalisation, innovation and ecosystems that are connected, intelligent and agile," he added.
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