Telecom operator Vodafone Idea Monday announced a strategic partnership with Sun TV Network, to strengthen content offering in southern India.
The partnership will offer customers of Vodafone Idea access to Sun NXT's, Sun TV Network's over-the-top platform, exclusive digital content.
"Sun TV Network's OTT platform, Sun NXT, caters to Tamil, Telugu, Kannada and Malayalam audiences having over 50,000+ hours of content and will now be accessible to Vodafone Idea customers," Vodafone Idea said in a statement.
With this partnership, Vodafone Idea has broadened its bouquet of regional content, the statement said, adding that Sun NXT would offer over 30 live TV channels, 4,000-plus movies and repository of TV shows, music videos and short format content on both Vodafone Play and Idea Movies & TV App.
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