In order to tap into the growing demand for men's accessory, jewellery brand Voylla has launched an exclusive store for sub-brand 'Dare'.
Voylla has opened a 'Dare by Voylla ' exclusive retail touch point in Lulu mall in Cochin. It plans to add another at Mall of India in NCR.
"..Just after a year of starting Dare by Voylla online, we have made our presence felt in the market and our first offline store is doing great already. I am sure the men's accessory market will surely see a manifold increase and Voylla is scaling business by adding more and more categories to the mix," Voylla Founder and CEO Vishwas Shringi said.
The company, founded in 2011, currently has 240 retail touch points -- which include exclusive stores, shop-in-shops in large multi brand outlets and kiosks -- in India.
Voylla said the average ticket size of men's accessories at Dare is Rs 800.
"Every month, the brand sees a 15 per cent jump in the number of men buying accessories and there are plans to dispatch 200 new SKUs every two weeks to meet the demand," it added.
Voylla is looking to double its retail touch points to 500 and achieve break-even by the end of calender year 2018.
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