Vserv.mobi, launched an online platform 'AudiencePro' for the mobile ecosystem, including telecom providers, advertisers, publishers and app developers. This platform will offer audience targeting opportunities to advertisers. In other words, it will allow advertisers to target based on demographics, spending power, network usage, location, content relevance and device specific data, to reach the right audience.
It will also allow advertisers to reach mobile subscribers with the relevant ads displayed on multiple inventory sources across the Vserv.mobi network, thus enabling targeted advertising. The platform will include support for all creative formats, including impactful rich media formats such as ''full screen' Ads, video and HTLM5 interactive ads.
The company also signed up with Airtel, as it’s first telco partner for this platform. Dippak Khurana, CEO & Co-Founder, Vserv.mobi says, “This platform will bring together the power of Mobile Ad networks with credible user data to enable unprecedented levels of audience targeting for advertisers. The App technology will unlock tremendous value across the mobile ecosystem.”
